ARROUND is an Ethereum-based advertising network and communications platform based in Augmented Reality. The ARROUND's team main objective is to create a complete ecosystem that unites consumers, advertisers and AR developers on a single platform. ARROUND provides users with a personalized digital world, the advertisers with a new and exiting channel for their campaigns, and offers AR-developers a sales market for their software and hardware. Every aspect of this universal AR ecosystem is tuned to deliver an augmented reality experience.The ARR token is an Ethereum-based cryptocurrency developed by the ARROUND platform. This ERC20 token can be used for all transactions within the platform, including the purchasing of advertising space and all payments between the platform’s users and AR developers.